Google agrees to purchase USD 10 million of Spirit Airlines’ business data specifically designated for AI model training.

Google is acquiring internal business data from bankrupt Spirit Airlines for US$10 million ($14 million), stating it plans to use the data for product development and training its AI models. The acquired dataset includes employee emails, Microsoft Teams messages, spreadsheets, and calendars, as well as marketing, productivity, and operations data. Before the sale is complete, all information will be de-identified to ensure it contains no customer information or personally identifiable information.

A U.S. bankruptcy judge will consider approving the data sale at a court hearing. Spirit also received a US$7.5 million bid from Mercor, an AI data company. The airline shut down its business in May due to high debt and high fuel costs, and is now selling off assets in bankruptcy.