Nvidia has reportedly notified its customers of impending AI-related server price increases exceeding 15%.

Bloomberg News reported Saturday that Nvidia plans to hike prices for some of its largest customers. The chipmaker is set to increase the cost of servers containing its artificial intelligence chips, including Vera Rubin and Grace Blackwell, by more than 15% in many cases. The price adjustments will depend on the specific chip generation and memory configurations.

Bloomberg stated that customers can expect the increase to take effect on systems shipped next year. The pricing changes come as Nvidia continues to face soaring costs for memory chips, which are essential for its GPUs and complete systems.