Rumble sold about two-thirds of its bitcoin holdings as its AI cloud unit drove the company's first profitable quarter, according to Inside Bitcoins.
RUM Group sold about two-thirds of its bitcoin holdings in the third quarter of 2026, leaving 94.68 BTC worth $7.9 million as of Sept. 30. Over the same period, its Quake AI cloud unit pushed revenue to a record $96.6 million.
- Rumble held 293.14 BTC worth about $17.2 million at the end of June and 94.68 BTC worth $7.9 million on Sept. 30, implying roughly 198 coins sold.
- Quake AI contributed $68.2 million of the record $96.6 million quarter, and adjusted EBITDA turned positive for the first time at $4.4 million.
- The cash-flow statement shows about $15.3 million of net digital asset sales in the first nine months of 2026, after $19.1 million of purchases a year earlier.
- Rumble gave no explanation for the sales and did not disclose the price received.
The bitcoin drawdown is part of the company's record third-quarter 2026 results, reported Nov. 11. RUM Group held 293.14 bitcoin, worth about $17.2 million, at the end of June. By Sept. 30, the holding had fallen to 94.68 coins valued at $7.9 million. The two snapshots imply that Rumble parted with roughly 198 bitcoin, about 68% of its holdings, during the quarter, although the release itself does not state a sale count.
The cash-flow statement fills in part of the picture. Over the first nine months of 2026, Rumble booked about $15.3 million in net proceeds from selling digital assets. Over the same span a year earlier, it had spent $19.1 million adding to its holdings. Rumble gave no reason for the sales and no price received. The company also does not break out the digital assets line on its balance sheet, which ended September carrying $11.1 million, down from the $18.5 million it reported at the close of 2025.
The sell-down comes as Rumble has pivoted sharply into AI infrastructure. It acquired Northern Data, a German GPU operator, in June 2026, raised its stake in the company to about 98% during the quarter, and expects full ownership in early 2027. The resulting unit, Quake AI, runs about 22,000 Nvidia GPUs at roughly 85% utilization and generated $68.2 million of revenue in its first full quarter, more than 70% of the company total.
The quarter was the first in Rumble's history with positive adjusted EBITDA, a measure that strips out non-cash items, at $4.4 million. On a GAAP basis, the company still lost $89.9 million, weighed down by $85.2 million in amortization and depreciation, about $39 million of which came from writing up Northern Data's assets in purchase accounting.
The trend places Rumble alongside a small group of companies, including Hyperscale Data, Keel and MARA, that have converted corporate bitcoin treasuries into AI infrastructure capacity. It reverses the accumulation playbook that built the corporate-treasury wave.
The timing carries an irony. In January 2026, Rumble launched a crypto wallet with Tether that lets creators receive bitcoin payments. The company continues to operate the product even as it liquidates its own holdings.
Cash on hand stood at $134.4 million on Sept. 30, compared with $203.3 million three months earlier and $237.9 million at the end of 2025. Rumble guided fourth-quarter revenue to $88 million to $94 million and cautioned that some of the roughly 250 megawatts of unmonetized capacity it targets for 2027 may slip past that year.