JSA, a digital infrastructure marketing agency, has expanded its specialized data center community engagement services a
JSA, the leading marketing, public relations and event planning agency for the digital infrastructure industry, announced on August 4, 2026 the expansion of its data center community engagement services. The agency helps data center developers, operators, hyperscalers and energy infrastructure companies communicate proactively and transparently with local communities and stakeholders throughout project lifecycles.
JSA's data center community engagement services include stakeholder mapping, local sentiment analysis, community engagement planning, executive communications coaching, local media relations, digital education campaigns, community events and ongoing measurement.
Jaymie Scotto Cutaia, Founder and CEO of JSA, explained the strategic importance of early engagement: "Data center project teams are better positioned to build long-term community support when communication begins early, before questions become concerns and concerns become opposition. Our community engagement services help project teams understand local priorities, communicate complex infrastructure plans clearly and build the trust needed to move projects forward responsibly."
The services include stakeholder mapping and sentiment analysis to identify key stakeholders and local priorities through research and social listening. JSA develops customized, project-specific community engagement playbooks with tailored messaging and communication protocols. The agency provides executive communications coaching to help explain complex infrastructure topics in accessible language, and develops community benefits and giving strategies related to water, energy, workforce development and local hiring. Additional services encompass local media relations and digital communications, including project websites and educational materials, as well as community event planning for town halls, open houses and forums. JSA also provides ongoing measurement and engagement support to monitor sentiment and stakeholder concerns throughout development and operations.
To support data center leaders facing growing public interest and scrutiny, JSA released The Data Center Community Engagement Playbook: A Practical Framework for Building Trust and Supporting Long-Term Project Success. The resource outlines key considerations, common challenges and best practices for engaging communities throughout planning, development, construction and long-term operations.
Nichole Thomas, SVP of Media and Community Engagement at JSA, stated: "Effective community engagement cannot be treated as a single announcement, public meeting or response to opposition. Every project is shaped by different stakeholders, local priorities and community dynamics. We created this Playbook to help data center leaders approach those complexities more thoughtfully and build a consistent foundation for listening, education and transparent communication throughout the project lifecycle and beyond."
JSA is celebrating 21 years of marketing innovation and has been recognized as an Inc. 5000 company for five consecutive years from 2021 to 2025, named to the PRNEWS Agency Elite Top 120 from 2022 to 2025, and honored as Best Industry-Focused Agency by the Bulldog PR Awards in 2021 and 2023. The agency maintains a global team across North America, South America, Europe, Asia and Africa.