RTX 50-series GPU prices spike as much as 39% in the US market, with RTX 5070 up 36% and RTX 5060 up 27%, driven by Blackwell supply tightness.
Nvidia graphics card price increases have reached the United States, with Blackwell GPUs now commanding significantly higher prices across retailers. After months of relatively stable e-tail pricing for graphics cards—in contrast to skyrocketing RAM and SSD costs—popular Blackwell models are now substantially more expensive, with increases appearing across multiple retailers.
Based on median Newegg pricing data from August 2026, the RTX 5060 now carries a median price of $469.99, a dramatic jump from its $299.99 launch MSRP and up from $369.99 just a couple of months prior. This means the entry-level Blackwell card now costs more than the RTX 5060 Ti 16GB's original $429.99 launch price. The RTX 5060 Ti 8GB has also climbed to a $529.99 median, representing a 13–15% increase over the prior survey. Most striking is the RTX 5060 Ti 16GB, which now commands a $799.99 median price—a 38% increase from its previous $579.99 midpoint. At this price, the card is primarily relevant only for AI enthusiasts seeking maximum VRAM under $1,000 for Blackwell hardware.
The RTX 5070 has been hit particularly hard, with median prices leaping 29% to the $850–$900 range in recent weeks, even as low-end pricing for the card has jumped approximately 20%. This positioning moves the 5070 out of the midrange segment and closer to the faster RTX 5070 Ti, which also features 16GB of VRAM. By contrast, the RTX 5070 Ti median has remained stable compared to the last survey, and RTX 5080 prices have not substantially increased from their already-elevated levels relative to the $999 MSRP. The RTX 5050 has barely moved, maintaining prices near $300 since early 2026.
AMD's RDNA 4 lineup has not yet experienced comparable price increases, showing only single-digit percentage growth compared to the last survey. However, the RX 9070 16GB's availability has contracted somewhat, while the more affordable RX 9070 GRE remains abundant at its $549 MSRP, effectively claiming the true midrange role. The RX 9060 XT 8GB has nearly disappeared from retail, with only one XFX model readily available at $399, while the RX 9060 XT 16GB's median has slightly risen to $474.99, and the RX 9070 XT sits 5% higher at a $799.99 median.
These GPU price increases represent another significant blow to the DIY PC market, already strained by elevated RAM and storage costs. Graphics cards had recently offered relative relief in component pricing compared to pre-AI levels, but that advantage has now vanished for those seeking Nvidia's hardware and software ecosystem. The broader question remains whether AMD will face similar pricing pressure in the coming days or whether elevated Blackwell prices represent the market's new baseline.