RUM stock soared after its CEO bet heavily on pivoting into AI compute.
Rumble Inc. (RUM) shares rose nearly 6.5% on Wednesday after the online video and cloud services company said it will begin challenging major technology companies in artificial intelligence next month. The move is backed by its pending acquisition of a European high-performance computing firm.
- Rumble plans to launch an AI compute-as-a-service platform by mid-June.
- The company issued its "best and final" exchange offer for Northern Data AG, with a hard expiration date of June 1, 2026.
- The buyout brings Northern Data's large fleet of Nvidia GPUs and 250 megawatts of data center capacity into Rumble Cloud.
Writing on X, the platform formerly known as Twitter, Rumble CEO Chris Pavlovski said the company intends to enter the AI compute-as-a-service market by mid-June, positioning it to compete directly with the world's largest cloud "hyperscalers."
"By the middle of June, we begin on the trek to compete with the world's largest hyperscalers, with a primary focus to dominate in AI compute as a service," Pavlovski wrote. "All built with an ethos that will put freedom and privacy first."
"Rumble is so much more than just a video platform," he posted on X.
The expansion comes as the Longboat Key-based company enters the final stages of its buyout of Northern Data AG, a German provider of specialized AI and high-performance computing solutions.
**Northern Data Deal Details**
Rumble confirmed Wednesday that its current exchange offer to purchase all outstanding shares of Northern Data is its "best and final offer." The deadline for Northern Data investors to tender their shares is June 1 at 6:01 a.m. Frankfurt time (12:01 a.m. Eastern time). Rumble officials emphasized that this window will not be extended.
Under the unchanged terms, Northern Data shareholders will receive 2.0281 newly issued shares of Rumble Class A common stock for each share they tender.
The acquisition has already secured all required regulatory clearances. Because Rumble did not tie the transaction to a minimum tender threshold, the deal remains on track to close in mid-June, regardless of how many minority shareholders participate in the final days. Northern Data's management and supervisory boards have both unanimously advised investors to accept the offer. After the closing, Northern Data shares will be delisted from European public exchanges.
By absorbing Northern Data, Rumble will immediately gain thousands of Nvidia graphics processing units (GPUs). Northern Data's infrastructure includes Europe's Taiga Cloud business, which owns one of the continent's largest GPU clusters, and Ardent Data Centers, a division with roughly 250 megawatts of power currently operational or scheduled to launch across 10 facilities by 2027.
Rumble plans to integrate these hardware assets directly into its proprietary cloud division, transforming Rumble Cloud into a full-stack AI infrastructure capable of hosting next-generation computing services.
**RUM Retail View**
Retail sentiment on Stocktwits was "bullish," with "normal" message volumes. One user expressed optimism by predicting the stock would hit $20 "before you know it."
RUM stock has risen 44.3% year to date.