Apple raises prices on Mac, iPad, and home devices 20%+ due to memory chip and storage shortage driven by AI datacenter expansion (MacBook Air +$200, 14″ Pro +$300).

Apple announced on June 25 that it would raise prices for Mac, iPad, and home devices to address cost pressures stemming from an unprecedented shortage of memory chips and storage capacity driven by AI data center expansion. The specific price increases are as follows: MacBook Neo's starting price rises from $599 to $699; MacBook Air increases from $1,099 to $1,299; the 14-inch entry-level MacBook Pro rises from $1,699 to $1,999; the 11-inch iPad Pro increases from $999 to $1,199; and iPad Air rises from $599 to $749. These price adjustments apply globally. iPhone prices remain unchanged for the time being.