Rep Com International, a 40-year-old telecommunications infrastructure representative, is formally expanding into AI and

Rep Com International, the only independent manufacturers' representative firm serving the U.S. telecommunications and broadband industry across all 50 states, announced on July 14, 2026 its expansion into AI critical infrastructure with strategic focus on the data center sector. The move formalizes an initiative RCI has been developing through its existing manufacturer principals, customer relationships and distribution partners, positioning the firm to participate in one of the largest infrastructure buildouts in U.S. history.

Eric Farst, President of Rep Com International, stated that AI is driving massive growth and convergence across the sector, with partners increasingly requesting end-to-end solutions. "For over 40 years, RCI has connected the manufacturers of critical network infrastructure with the customers who deploy it in the field. Extending this proven model into the data center and AI infrastructure market represents a natural strategic progression, and RCI is investing accordingly to lead this expansion."

To lead this effort, RCI appointed Will Bryan as Vice President in charge of data center expansion and strategic accounts, effective June 30, 2026. Bryan brings more than 30 years of technical, sales and executive experience spanning telecommunications and AI critical infrastructure, including RF and optical network engineering, fiber access systems, and broadband sales and product leadership. Backed by RCI's national field and application engineering team, Bryan's mandate includes developing master sales strategy, recruiting complementary manufacturer lines, and building relationships with hyperscale, colocation and enterprise data center accounts.

Bryan commented on the opportunity: "I joined RCI to lead this expansion because the opportunity is generational. Our customers are already carrying a tremendous amount of AI-driven data traffic on the networks they have built with us over decades. My focus is to bring more technical, product-led and strategic sales support to our principals and customers as that traffic, and the infrastructure behind it, expands into the data center and across AI critical infrastructure."

Farst concluded by noting that additional strategic investments are planned. "We are making additional strategic investments to help more customers across the AI critical infrastructure industry, and we intend to keep building our coverage, our line card and our team for the next generation of this business."

Founded in 1983, RCI represents leading manufacturers including Prysmian, Vertiv, Viavi, HFCL, Infra Pipes and ProLabs. The firm maintains a 100 percent employee-based sales force combining local expertise with nationwide coverage and is headquartered in Venice, Florida.